A while back, your average mobile phones did two things- Make and take a call, and create and propagate texts. Simple times indeed, that have since resulted in the evolution of the Smartphone- an electric marvel that allows one to be connected on the run, check your Facebook stream, comment on Twitter, develop a monthly budget, monitor your sleep cycle and amongst other things drive powerful digital marketing for the Company. Yes, you read the last part right- your cellular phone is fast emerging to have more promotional value when compared to a hoarding that is strategically positioned at a busy junction, catchy email promotions, or good word-of-mouth recommendations. Behold, the phone that dubs itself smart- wields unimaginable digital marketing power.

You might ask- what’s digital marketing over the cellular phone? It’s a simple idea of reaching your potential customers through their smartphones via clearly and cleverly marked advertisements. This concept would have had to content with some stiff questions a while back, however the evolution of the following ideas have elevated digital marketing from an afterthought to a lynchpin in the evolving saga of smartphone dominance around the world.

Powerful Internet Browsers- These days, the internet browsers on your own smartphone match and also outperform their counterparts on the desktop or laptop. Their fundamental advantage remains their support of HTML5. Here is the latest display technology and more and more designers are employing HTML5 to code their websites. HTML5 allows
Lincoln SEO marketing message to check attractive, powerful and responsive as viewed on a smartphone.

Better Network and Connectivity- Connectivity protocols like 3G and the emergent 4G are superfast, very reliable and make the knowledge of surfing the Internet on your own smartphone a seamless, enjoyable one. The high bandwidth and resultant speeds of the networks, alongside its ready acceptance by the target market, have already propelled the development of newer and better mobile phone content and applications. Ergo, digital marketing will boom as current audience are engaged and new audience attracted through engaging applications such as Chat, Videos and Games.

Engaging Native Apps- Applications that perform a plethora of tasks, and sit snugly on your own smartphone are the current rage. With improving technologies, the development and deployment of the applications have become easier and quicker. These native apps are also commanding big followings and support- a qualified database of prospective customers who can be targeted through digital marketing (independently deployed Apps or thoughtful ads on third party apps).

Currently, a digital marketing professional can easily see the latent potential of promotion on the medium of cell phones. However, understanding the various benefits and drawbacks of this sphere will better ready your average digital marketer to connect powerfully with their target market. In the not so distant future, smartphones are expected to play a unique and key role in terms of how data is transmitted, received and interpreted. Applications like Games, Videos, Chat etc, are becoming more engaging and central to our existence. If this trend continues, increasing numbers of people will spend a large section of their time using mobile phones while digital marketing specialists will chalk out newer options to market comprehensively through this powerful medium.