In the early days of the web finding something is actually a hassle. The systems by which search engines operated had not yet been perfected. Relevant information was often hidden away in obscure user groups or sparse online directories. Thankfully those days have long since passed. The chaos of the primordial net has given solution to an army of aggregators and search services. The algorithms these services use have likewise evolved. This development presents an opportunity for marketers, opening the door for a phenomena known as SEO marketing. So what is SEO marketing?

SEO stands for search engine optimization. Simply put SEO marketing may be the mechanistic calculation of the inner workings of a search engine, thereby allowing a small business to utilize these workings. Most search engines sort returned articles in order of relevance, that is their relative weight in relation to a search term. Just what exactly is SEO marketing’s definitive goal? SEO marketing allows a small business the opportunity to cement their relevance inside a given series of search terms. The effects of this are obvious: higher order relevance results in organic exposure. We define organic exposure in this sense: exposure where a customer searched for a company and got a result. This is similar to other organic methods, that have come to fall under the blanket expression "viral marketing."

Let’s examine a hypothetical company: Tom, Dick and Harry Marine, a comparatively successful boat and Maritime equipment dealer. Seeking to increase their market share the owners elect to examine a number of different approaches to increase their exposure. Conventional marketing is always an option, billboards, radio and television advertisements, sponsorships and events, all of these can increase exposure. Unfortunately most, if not all of the aforementioned can be expensive. The larger the desired exposure, the more expensive this could be in the end. Suppose that our intrepid entrepreneurs instead opt to employ SEO marketing, through a keen understanding of the way in which search engines determine the most relevant items. So in this circumstance what’s search engine optimization marketing’s effect?: instant exposure for a bargain basement price.

SEO Marketing might easily prove to be as effective as more traditional forms of advertisements. As more people turn to the web as their primary source for information, the influence exerted by search engines dramatically increases. As these search engines become more and more important to someone’s day to day life, finding out how to effectively use them for the purposes of marketing becomes critical. Just what exactly is search engine optimization marketing? SEO marketing supplies the tools to reach a wider consumer base, tools to cultivate, to expand.

So what is SEO marketing? In the right hands, focusing on how search engines work, and tailoring your method of maximize your exposure in an increasingly net reliant world can only just be a boon to your organization, resulting in better exposure, and through that, a better market share. In the current interconnected world, can your organization afford not to capitalize on such an opportunity?